Pay per click(PPC) advertising is a type of online advertising where you only pay when somebody clicks on your ads. It is an internet advertising model you can use to get instant targetted traffic to your website through Google AdWords or the Yahoo! Bing Network.
People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settngs, your ads may also appear on various sites that are part of the targeting options are by device, location, language, scheduling, and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.